Google Analytics is a very important digital marketing tool, but most companies seriously consider it low. This allows you to measure the results of individual campaigns in real-time, compare data from previous periods and more. These are some of the reasons why you should use Google Analytics to measure the success of your website.
Overview of All Channels
Analytics shows you data from all channels that bring traffic to your website, including:
- Organic search (SEO)
- Paid Search (PPC)
- Social media
- References (Backlinks)
- Direct traffic
The fact that being able to monitor all platforms allows you to review what works best and does not do in the context of the ad. Having all the data in one place has the advantage of comparing different channels. If you are currently investing in your SEO, PPC or social media marketing, you can control your ROI. You may need to find out how you can maximize your social media strategy. Or your PPC campaign is not working according to your idea. A look at the matrix of bounce rate and time on the page can show you whether you need to improve your landing pages to get a better return on your investment.
Conversion Tracking
It’s good to know how many people have come to your site and where they’ve come from, but how do you know if users are really becoming? Google Analytics allows you to set goals to track when a user completes a certain action on your site. Although each channel is running on your site, you should know that the traffic is changing.
Customer Engagement
Google Analytics has many features that allow you to review how well users interact with your website and content. These metrics monitor various aspects of the client’s trips, showing how the client has communicated.
- Rounded rate: After viewing only one page, the percent of visitors coming without a chat from your website.
- Pages / Sessions: The average number of pages viewed by each visitor (not including those that have been bounced).
- Average Duration of Session: The average amount of time each visitor spends on the website (again, the person bouncing in it does not include)
