Find your passion. Write about what you know. The experts will give you great advice when you’re looking for a place to start a blog. But it is not enough. The key to building a successful blog is finding a “profitable” niche.
This is by far the most important article you will read before starting a blog. Knowledge of blog niche will define your future success or lack of this knowledge can lead to failure.
There are countless people who started a blog and left it before discovering the glory they were destined for.
Finding the right place is the most important part of blogging which is often overlooked. If you choose a niche with a lot of competition, your blog will be defeated by higher authority websites. If you choose a small niche with no demand, there will be little impact on your blog. You need to find a niche that lies in between and a niche that can be easily monetized as well.
In this post, we will give you some practical tips on how to find a profitable niche that can drive traffic to your website and eventually become a successful income stream.
What is a blog niche?
According to Wikipedia
Niche blogging is the act of creating a blog with the intention of using it to market in a particular niche market. Niche blogs (also commonly referred to as “niche websites”) may appeal to “geographic regions, a particular industry, ethnic or age groups, or any other particular group of people.” While I’d also argue that every blog is, in some form, a niche blog, the term as applied to marketing refers to a particular type of blog.
The most common way to think about a blog niche is:
- What is your blog topic?
- What is your blog about?
4 Tips To Find Your Profitable Blogging Niche:
Step 1. Choose a topic you like to talk about.
Creating a blog is really a fun process. Buying a domain, setting up a website, customizing the layout, and writing your first article is certainly an exciting experience. However, most people stop blogging after a few months because they often lose interest. Therefore, it is important that you choose a topic for your blog that you love to learn and talk about.
It could be a hobby, your job, or even a new motorhome you just bought. You do not need to be an expert in this subject. It should be a topic that excites you when you talk about it.
How do you make sure you have chosen an interesting topic for your blog? Here’s a quick test to find out. Take a pencil and paper. Get 10 blog post ideas you can write about. This exercise will help you make sure that you are passionate about your chosen subject.
Step 2. Do market research.
The next step is to make sure there is a large and profitable enough market for your topic. This can be done with a little market research. Here’s how you can get started.
For example, let’s say rock climbing is one of your favorite hobbies and you want to start a blog about it. Now, you want to see if this topic has enough audience and see how much competition it has.
Start a search with Google Trends. Type “rock climbing” to see if there is any interest in the topic and how many people are looking for it.
This step is important because this chart will show you whether interest in your topic is stable, increasing, or decreasing over time. Avoid topics that are losing interest to create a lasting blog.
As you can see, rock climbing sounds like a great blogging topic. For the past 5 years, interest in this topic has remained stable and continues to grow. This means that you will have enough audience to generate traffic to your blog for many years to come.
Step 3. Choose a Small Niche:
Let’s see what kind of competition there is for your theme. Search your topic on Google and see how many search results show up for this topic.
Obviously, the topic “rock climbing” seems to be too broad a term for the purpose, and there are too many websites vying for it. To avoid competing with higher authority websites, you should choose a smaller niche.
If you scroll down the Google search results page, you will see some other related search terms. Pick a search term and test it to see how many people search for this specific term each month.
Visit the AdWords Keyword Planner to analyze the search terms.
The term “rock climbing for beginners” seems like a great place for a blog. It receives around 1K to 10K average searches per month and has little competition.
And if you search for more keyword measures, you’ll see that you can target many other less competitive keywords on this topic. This means that you will have a lot of great keywords to target through your blog posts.
Step 4. Make sure it is profitable
If you are planning to make money from your blog, then you need to make sure that your niche is profitable enough to monetize your blog and help you earn a decent income.
An easy way to test this is to see if a brand or business is advertising your keywords. If people are spending money on AdWords to advertise products targeting specific keywords related to your niche, then you have chosen the right topic.
This means that you can easily monetize your blog with Adsense ads. However, a better and more profitable way would be to sell affiliate products on your blog.
You can easily join Amazon Affiliate Program to promote your products. Whenever you refer a buyer to Amazon, you’ll earn a commission of approximately 10 percent for each product you purchase.
You can write rock climbing gear reviews and list the best rock climbing shoes while linking to these Amazon affiliate products to convert your hard work into profit.
FAQ:
What is a good niche?
A good niche is a small niche market within an industry, we’re starting a new site or business is fairly easy. In addition to a fairly low barrier to entry (no barrier often means it’s crowded), it should also be possible to monetize the niche.
Why do most blogs fail?
One of the reasons bloggers fail is because they are not creating engaging, excellent quality content. With so much content being produced, great content is the minimum prerequisite for getting into the game. As a result, you may be providing your visitors with information that they will not be able to access on any other blog.
What will replace blogging?
The rise of social media, video sharing, and streaming (YouTube, Twitch, Facebook, Instagram, Twitter) have replaced blogging, but this is not true, blogging has only evolved.
What is a blog example?
A blog (an abbreviated version of “weblog”) is an online journal or informational website that displays information in reverse chronological order, with the latest posts appearing at the top. It is a platform where writers or group of writers share their views on a single topic.
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